Try Salesforce for free and save 70% on Starter Suite with code STARTER70.
Start for free.Starter Suite
Put turn-key AI to work across your small business with a CRM that already knows your customers — and automate the kind of customer experiences you’re actually proud of.
Find the Suite that's right for you.
Starter Suite
The CRM with turn-key AI that already knows your business. Automate sales, marketing, and service and deliver a great customer experience without the overhead.
$
25
USD/User/Month
(Starting price. Transaction fees apply. Billed monthly or annually.)
- Everything in Free plus built-in Sales Flows, Lead Routing
- Built-in Sales Flows and Lead Routeing
- Dynamic Email Marketing, Forms, and Analytics
- Secure payment links and e-commerce storefront
Pro Suite
The CRM for when your ambitions get more complex — with advanced automation, deeper customisation, and the integrations to match.
$
100
USD/User/Month
(Starting price. Transaction fees apply. Billed annually. Contract required.)
- Everything in Starter plus Enhanced, Real-Time Chat
- Sales Quoting and Forecasting
- Greater Customisation, Automation+ Access to AppExchange
- Premier Support (add-on)
This page is provided for information purposes only and subject to change. Products may not be available in all markets. For product availability contact a sales representative.
See what Starter Suite can do.
Turn-key AI for every part of your business.
Start fast, see value faster.
Starter Suite gets you set up fast with guided onboarding and support — so you can start automating from day one.
AI that sounds like you, not a chatbot.
With AI built on decades of Salesforce expertise in customer experience, every automated interaction feels personal — so the relationships you’ve worked hard to build only get stronger.
Know your next move, and when to make it.
AI that draws on your customers’ full history, behaviour, and context, so you always know what to say and when to say it — across sales, marketing, and customer support.
AI that protects your customer relationships.
With AI that’s built on Salesforce’s enterprise-grade security and privacy standards, your customers data is in safe hands.
Less admin, more closing.
Pipeline that manages itself.
Move deals forward automatically with lead routing, triggered follow-ups, and activity capture — so you’re focussed on closing, not managing.
Your top deals, front and centre.
With a complete view of your pipeline health, deal stages, and performance, you always know where to spend your time — and where to push harder.
AI that’s always in your corner.
Ask your AI assistant to draft a follow-up email, pull up a customer record, or surface the right next step — and it’s done.
Service that turns customers into lifelong fans.
Support that runs like clockwork.
With a clear picture of every open case, customisable stages, and a connected service console, your team knows what needs attention and when.
Happier customers in minutes.
Get customers answers faster, and leave them feeling taken care of — with email-to-case, automated workflows, and AI built on decades of Salesforce service expertise.
Insights that raise the bar.
With a clear view of case volume, feedback, and team performance, you always know where to focus and how to raise the bar.
Bigger brand, bigger pipeline, same lean team.
The right person. Every single time.
Build targeted segments, drop in a template, and send — your message reaches exactly the right customers, exactly when it should.
Audience growth on autopilot.
Capture new leads and nurture relationships automatically — with forms and automation that keep working when you're not.
Double down on what’s working.
Track engagement, performance, and audience trends with analytics that show what resonates — and where to focus your efforts.
From storefront to revenue engine.
Get your sales process humming.
Build a branded storefront with simple drag-and-drop tools and step-by-step guidance — so you can start selling without the technical headache.
Built to sell.
Use easy merchandising tools to manage every product detail — then let built-in AI track performance, promotions, and payments so you always know what’s working and where to go next.
Meet them at checkout, on any channel.
Whether it’s your storefront checkout or a payment link in an email, transactions are simple — no matter where your customers choose to buy.
Your CRM, inside every Slack conversation.
All the context, none of the switching.
With CRM data right in Slack, your team has the context they need without leaving the conversation.
Faster decisions, together.
Connect instantly with your team via audio, video, or screenshare — so you can align quickly and keep things moving.
On the same page — from day 1.
With conversations, customer data, and context connected, nothing gets lost between your CRM and where your team chooses to work.
Everything you need, nothing you don’t.
Every Salesforce Suite is built to help lean teams execute on their ambition — with the right level of automation, customisation, and support for where you are today.
Free Suite
The free, foundational CRM with sales, service, and marketing tools for up to 2 users — plus built-in AI.
Starter Suite
The CRM that brings your business together, with marketing, sales, service, and commerce — plus AI that helps automate work as you grow.
Pro Suite
The CRM you can customise with advanced automation, AI, and insights — built to scale for complex needs.
Bigger ambition? Meet Pro Suite.
Pro Suite gives you the advanced automation, deeper customisation, and integrations to match your ambition — with a seamless upgrade from Starter.
Resources to get started fast.
Ready to take the next step?
Get Salesforce. Free.
Hit the ground running fast with out-of-the-box CRM tools all in one place, for free.
Talk to an expert.
Tell us a bit more so the right person can reach out faster.
Watch a demo.
See how Salesforce CRM can help your small business succeed today.
Starter Suite FAQs
Starter is a complete CRM suite that brings sales, service, marketing, commerce, and Slack into one application. It now features a built-in conversational AI assistant. Small businesses can organise data, manage relationships, and gain insights faster than before. Because the system requires zero setup, teams get value from day one. Watch the demo video to see Starter in action.
Starter Suite includes a conversational AI assistant powered by Agentforce that lives directly inside customer records. Users talk to the AI to execute daily work via simple prompts. The assistant reads, summarises, drafts, and updates customer details. Einstein Conversation Insights (ECI) also analyses video call recordings to create transcripts and meeting summaries. For example, a growing sales team might use these features to quickly prepare for meetings and draft follow-up emails – all without leaving the CRM.
As you turn new leads into lifelong customers, Starter grows with your business. You can build a solid foundation now with simplified marketing, sales, service connected Slack conversation features. Then, as you scale, you can seamlessly graduate to Pro Suite for even more customisation, automation, and integration capabilities that fit your growing needs. Get a side-by-side look at Starter and Pro's capabilities in this feature comparison.
A small business should upgrade to Starter Suite when it outgrows the two-user limit, requires a complete platform to reach customers, or wants to unlock more advanced AI capabilities. While Free Suite offers essential contact tracking and limited email marketing campaigns, Starter Suite provides a complete platform for sales, service, marketing, and commerce. Teams gain the ability to manage an online storefront, create multi-email nurture campaigns, and send payment links to close deals faster. Starter Suite also introduces a conversational AI assistant that executes daily work and analyses video meetings. For example, a growing retail company can upgrade to Starter Suite to run promotional email campaigns and process payments online – all while using the AI assistant to draft customer follow-ups.
Starter is available starting at $25 USD per user, per month, which can be billed monthly or annually. Check out this data sheet to learn more about the features included in Starter.
That includes 2,000 emails per month in Starter. Plus, you can add on more as needed with the Marketing Email Sends Bundle for an additional 1,000 email sends for $10 USD per month.
Commerce functionality in Starter are subject to transaction fees. Pricing is pay-as-you-go and rates vary by region and payment method. For example, credit card payments in the U.S. are 2.9% + $0.30 USD per transaction.
Simply sign up for your free 30-day trial. Then use the guided onboarding feature to get familiar with the platform. When you’re ready, purchase Starter hassle-free via self-checkout.
There is zero setup required. Salesforce builds AI directly into the workflows small businesses already use. Teams do not need an IT department or complex integrations to get started. For example, a small team can log in on day one and immediately ask the AI assistant to draft customer responses based on past case history.
This page is provided for information purposes only and subject to change. Products may not be available in all markets. For product availability contact a sales representative.